According to Chief Executive Stephan Winkelmann, Lamborghini wants to invest at least 1.8 billion euros ($1.88 billion) to manufacture a hybrid lineup by 2024 and more to release its completely electric vehicle by the end of the decade.
In order to transition its existing models, the Huracan and Aventador sports cars as well as the Urus sport utility vehicle, to hybrid gasoline-electric powertrains by the end of 2024, Lamborghini, a division of the Volkswagen Group, said last year that it would invest 1.5 billion euros.
The largest investment in Lamborghini Automobili history, Winkelmann told the newspaper, “We have allocated 1.8 billion, but in fact it will be considerably more,” adding that the sum did not include the cost of creating the completely electric car.
“We must adapt to the complete electric age while upholding the DNA of Lamborghini, therefore the expenditure will be substantial. It will be a really challenging task.”
Lamborghini is struggling with how to switch its portfolio to battery power without sacrificing the high performance that underpins their premium pricing, just as its rivals Ferrari, Aston Martin Lagonda, and McLaren.