Ad revenue of TikTok to surpass that of Twitter, Snapchat combined

According to research company Insider Intelligence, TikTok’s ad revenue is expected to triple to more than $11 billion in 2022, surpassing the combined sales of rivals Twitter Inc (TWTR.N) and Snap Inc (SNAP.N).

With over 1 billion active users, TikTok, which is owned by Chinese startup ByteDance, is one of the most popular social media apps in the world.

“Insider Intelligence analyst Debra Aho Williamson noted that TikTok’s user base has skyrocketed in the last couple of years, and the amount of time people spend on the app is astonishing.”

In 2022, Twitter and Snapchat are estimated to produce $5.58 billion and $4.86 billion in advertising income, respectively, which is still less than TikTok’s projected $11 billion.

Despite legal concerns about user data from the United States being sent on to China, the United States is estimated to account for about $6 billion, or more than half, of this year’s ad revenue.

Latest articles

Crown prince’s wedding: Festivities sweeps Jordan

Jordan is getting ready for Crown Prince Hussein's wedding on Thursday. The normally peaceful desert nation has already prepared with fireworks, concerts, and a...

Climate change: Wildfire worsens in Canada’s Nova Scotia

Officials in the province of Nova Scotia claim that despite the use of "water, raw muscle power, and air power" by fire workers, catastrophic...

Danny Masterson: US actor found ‘guilty’ in two rape cases

US actor Danny Masterson was found guilty of two out of three charges of rape by a jury in Los Angeles. The TV series That...

Floods displaced over 400,000 people in Somalia: UNICEF

"I came here in September of last year to inform you of the terrible effects of Somalia's drought on children and families. Somalia was...

Related articles