21 years on, Apple plans to discontinue iPod Touch

Apple has announced that the iPod Touch, a music player that was warmly hailed for revolutionizing how people listen to music, would be discontinued.

The initial iPod, released in 2001, had a 1,000-track capacity. Apple’s streaming service now has over 90 million songs available.

The iPod Touch was created by the same team that eventually created the iPhone, which swiftly surpassed the iPod in popularity.

The iPod was last updated in 2019.

Various iPod versions have been developed throughout the years, including the Nano and Shuffle, but the iPod Touch was the last to be discontinued in 2007.

Apple said it will be available for purchase “while supplies last.”

According to Greg Joswiak, Apple’s senior vice-president of worldwide marketing, the device “redefined how music is discovered, listened to, and shared.”

iPod users have gone to social media to express their feelings at the news and memories associated with the music players.

Apple CEO Steve Jobs unveiled the initial generation of the iPod in 2001, with considerable hoopla and expectation, and dressed in his usual trousers and black turtleneck.

After the invitation for the launch event said, “Hint: It’s not a Mac,” there were rumors that the business was going to introduce a new music player.

“Everyone’s life revolves around music. Music has always existed. It’ll always be there, “During his hour-long lecture, Jobs stated.

“1,000 tunes in your pocket,” was the major headline for the night.

Many celebrities, including John Mayer, U2, and Oprah Winfrey, have lent their celebrity to the iPod throughout the years. Most automobile manufacturers followed suit when BMW developed the first automotive entertainment system with an integrated iPod system.

However, experts believe that the iPhone will eventually replace the iPod.

Apple understood when it introduced the iPhone that it would eventually imply the death of the iPod,” Ben Wood, chief analyst at technology consultancy firm CCS Insight, told the media.

According to Carolina Milanesi of Creative Strategies, the drop of iPod sales is linked to the growth of iPhone sales, similar to the shift from digital to streaming sales.

“The iPod’s death is arguably the finest evidence of Apple’s lack of concern about cannibalism of its own goods,” she added.

 

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