The Norway authorities in charge of data protection said on Monday that the company that owns Facebook, Meta Platforms, will be fined one million Norwegian kroner ($98,500) every day beginning on August 14 for violating users’ privacy. Media reported this information. It’s possible that this decision will have wider-reaching effects across Europe.
The corporation was issued a warning on the 17th of July by the regulatory authority known as Datatilsynet, which stated that it would be liable to a fine if the firm did not address the privacy infractions that the agency had uncovered.
In spite of the corporation being given the opportunity to remark on the situation, Meta Platforms chose not to do so right away.
According to Datatilsynet, Meta is not permitted to harvest user data in Norway, including users’ physical locations, and use that data to target advertising to those users using that data. This restriction applies to both collecting user data and using that data. The term “behavioural advertising” describes this particular form of marketing, and large technology companies frequently use it as a core component of their business models.
The date of the 4th of August was the cutoff for submitting documentation to the authority figure indicating that the problem had been fixed.
In a conversation with media, Tobias Judin, head of the foreign branch of Datatilsynet, stated that “beginning on the following Monday, a daily fine of 1 million krone will start to apply.”
The sanction will be applied up until November 3rd at the earliest. In the event that the European Data Protection Board upholds the decision that was made by the Norwegian regulator, Datatilsynet has the authority to make the decision irreversible by submitting its verdict to the board. It is up to the board to decide whether or not to make it permanent.
It is possible that as a result of this, the territorial reach of the ruling will be expanded to cover the whole of Europe. Datatilsynet had not yet carried out this particular action as of the time of our last check.
Meta made an announcement around a week ago that it planned to ask users in the European Union for their permission before allowing companies to target advertisements based on what those users saw on Meta’s platforms, such as Facebook and Instagram.
Judin expressed his opinion that the measure was insufficient. It was necessary for Meta to immediately put an end to the processing of personal data and to wait until the consent mechanism was completely functional before moving forward with anything else.
Judin made the observation that “according to Meta, it is anticipated that it will take them several months, at the absolute earliest, to implement… And we have no idea how the consent method will be implemented.” “And in the meantime, people’s rights are being violated constantly throughout each and every day.”
According to Meta, the change was put into effect in order to fulfil Meta’s requirements imposed by regional regulations. The Data Protection Commissioner of Ireland, who acts as Meta’s primary regulator within the EU, issued the order in January instructing the company to investigate the legal foundation on which it bases its method of targeting adverts.
In spite of this, Norway is an active participant in the European single market despite the fact that it is not a member of the European Union.