The UK government has announced that Universal will open its first European theme park near Bedford, on the former Kempston Hardwick brickworks site. Slated to open by 2031, the massive 476-acre attraction is expected to create around 28,000 jobs and draw 8.5 million visitors in its first year.
Prime Minister Sir Keir Starmer hailed the multibillion-pound investment as a major boost to the economy, saying it would put Bedford “on the global stage.” Universal, known for films like Minions and Wicked, currently operates parks in the US, Japan, Singapore, and China.
The Bedfordshire park will be the first Universal theme park in Europe designed and built from the ground up. The company promises that 80% of new jobs will go to locals in Bedfordshire and nearby areas.
Culture Secretary Lisa Nandy called it a “landmark investment,” emphasizing that the park will celebrate both American and British cultural icons, including James Bond, Harry Potter, and Paddington Bear.
A full planning application will be submitted, with construction expected to begin in 2026. The project includes the theme park, a 500-room hotel, and a retail complex. Universal has already acquired 476 acres, with potential expansion to 700 acres for better transport access.
Local feedback has been mostly positive, though some residents are concerned about infrastructure and traffic. Universal said 92% of over 6,000 surveyed residents and groups supported the project. Planned infrastructure upgrades include improvements to Wixams railway station, a new station on the East West Rail line, and dedicated slip roads on the A421.
The government also approved expansion plans at nearby London Luton Airport, which, along with strong rail links to London, helped secure the deal. Universal will work closely with Bedford Borough Council and other local authorities.
Chancellor Rachel Reeves called the move a “vote of confidence” in the UK’s economic future, while Comcast President Mike Cavanagh said he was excited to bring the Universal experience to Europe.
While many locals welcomed the news, some, like Kempston resident Jagdeep Singh, raised concerns about traffic and healthcare access. Others, like 85-year-old Margaret Wilson and warehouse worker Maria Perez, saw potential benefits for youth, families, and the local economy — despite concerns over housing costs.
The project still awaits final approval from the Ministry of Housing, Communities and Local Government.
