According to research carried out in Australia, it was discovered that the amount of money spent on digital Advertisements for the Indigenous Voice to Parliament referendum has dramatically grown in , which are considered crucial battleground states.
When the data is normalized to account for population, an assessment of the amount of money spent on Facebook advertisements by big pages supporting either the yes or the no campaigns indicates that both groups are significantly concentrated in Tasmania and South Australia. This is the finding from the examination of the amount of money spent on Facebook adverts by major pages supporting either the yes or the no campaigns.
Even though the gap in state targeting was obvious in August, the fact that spending surged significantly in Tasmania and South Australia in September suggests that both parties view those two states as being vital to the success or failure of the referendum. This was the case even though the disparity in state targeting was clear in August.
In addition, the Yes campaign continued to increase the amount of money it spent on advertising in Western Australia on a per capita basis over the course of the campaign.
The data that Google has collected regarding the openness of advertisements reveals a pattern that has the same qualities. When the populations of these three states are considered, the amount of money spent on the “yes” campaign in Tasmania, South Australia, and Western Australia since the beginning of August is the greatest it has been in any of these three states.
Although the “No” campaign has spent a significantly smaller amount of money with Google than the “Yes” campaign has, the commercials that it has been running since the beginning of August focus on the same three states.
However, according to persons involved with the Yes movement, larger states such as Queensland and Western Australia continue to be a focus for grassroots advocacy. According to reports, the attention of advertisers is moving more toward the so-called “battleground” states.
There is no organized campaign committee. Fair Australia has been completely transparent with its backers regarding the purpose of its campaign, which is to split Australia into two separate states. According to an email that was sent out on Tuesday, donations made it possible for the most current advertising for Fair Australia to be shown on television in both South Australia and Tasmania.
According to the research, these states will be “key battlegrounds” in the upcoming election.
An earlier email that was sent out to raise money made the declaration that South Australia and Tasmania were “the states you and I need to win to defeat the voice” and called for donations to equal the amount that was being spent on yes commercials in both states. The letter claims that Simon Fenwick, a conservative activist and former fund manager who supports the organization Advance, will match donations of up to two hundred and fifty thousand dollars.
Andrea Carson, a professor of communication at La Trobe University, has observed, based on her own research, that the “no” camp places an equal amount of attention on the states of South Australia and Tasmania.
She made the observation that the “no” campaign has a goal that is more achievable than the “yes” campaign, given that successful referendums require a “double majority” to rewrite the constitution. She was referring to the fact that the “yes” campaign is attempting to change the constitution. This requires not only a majority of votes cast nationally but also a majority of votes cast in a majority of the states.
Carson added, in reference to the side that is advocating for a “no” vote, “I think they are being very strategic.” They are channeling their financial resources in that area in the hope of swaying the attitudes of those people who are still on the fence about their vote.
If you decide to go the route that will meet with the least amount of opposition, the number of people in South Australia and Tasmania whose opinions you will need to sway will be lower.
“Yes is going to have to take on a duty that is significantly more challenging. The same tactic needs to be implemented across the board in all areas of the country. This is because it requires support from the vast majority of people in Australia as well as the vast majority of the country’s states.
An examination of polling information that was gathered at the state level revealed that the level of support for the voice is highest in the state of Tasmania, followed by the state of Victoria, then Western Australia, and finally by the states of Queensland and Queensland.