According to survey results released on Wednesday, nearly half of Britons are altering what they buy to feed their families as they attempt to deal with a crisis in the cost of living.
According to research by the food assurance program Red Tractor and the polling company YouGov, 46% of consumers are adjusting their purchase patterns, with 30% buying less meat and 13% buying less fruit and vegetables.
According to them, 24% of consumers downsize their purchases or choose for goods they believe to be of poorer quality.
Additionally, their study revealed an 8% decline in UK food trust since Red Tractor released its first Trust in Food Index last year, with a 20% decline in supermarket trust.
Other research findings revealed that consumers think Brexit is affecting food, with 26% of respondents feeling that the quality of food in the UK has declined over the past two years.
Furthermore, 43% of consumers think that new trade agreements will further lower UK food standards.
According to the study, only 27% and 18% of customers, respectively, trust food that comes from the United States and India, two nations with which the UK government is attempting to negotiate trade agreements.
According to industry figures released on Tuesday, UK grocery inflation increased by $455 (454 pounds) or 9.9% in the four weeks leading up to July 10.
In order to keep the cost of their weekly shop under control, Brits are increasingly turning to discounters and own-label products, according to market researcher Kantar.
According to some predictions, food inflation could reach 15% this summer and 20% at the beginning of next year.
