According to a report in the Information that cites an internal letter, Instagram, which is owned by Meta Platforms Inc., intends to change the focus of its e-commerce operations to those that directly drive advertising and will substantially reduce the number of shopping capabilities it now offers.
According to the story published on Tuesday, employees have been informed that Instagram’s current commerce page would be removed at some point in the future.
According to a story from the Information, over the course of the subsequent few months Instagram would test a simplified and less personalised version of the shopping page known internally as “Tab Lite.”
According to the source, the business will initiate a public test of the modifications it has made to its app in preparation for transitioning customers to the “Tab Lite” version of the shopping page beginning on Wednesday.
