In a significant stride towards expanding global internet connectivity, Amazon has initiated its ambitious Project Kuiper by launching its first batch of internet satellites. The mission, named Kuiper Atlas 1, lifted off from Cape Canaveral Space Force Station in Florida at 7:00 PM local time on April 28, 2025. Aboard a United Launch Alliance Atlas V rocket, 27 satellites were successfully deployed into low Earth orbit, marking Amazon’s entry into the satellite broadband market, directly challenging SpaceX’s Starlink.
Project Kuiper aims to establish a constellation of over 3,200 satellites, designed to deliver high-speed, affordable internet services globally. This initiative is part of Amazon’s $10 billion investment to provide connectivity to underserved and remote regions. The satellites are equipped with reflective coatings to minimize their impact on astronomical observations, addressing concerns from the scientific community.
Amazon’s foray into satellite internet comes as a response to the growing demand for reliable broadband services worldwide. The company plans to begin customer service later in 2025, offering consumer terminals priced under $400.These terminals will enable users to access the Kuiper network, facilitating internet connectivity in areas lacking traditional infrastructure.
To meet the U.S. Federal Communications Commission’s requirements, Amazon must deploy half of its satellite constellation by mid-2026. While this timeline presents challenges, Amazon has secured multiple launch contracts with United Launch Alliance, Arianespace, and Blue Origin to expedite the deployment process. Despite trailing behind Starlink, which has launched over 8,000 satellites since 2019, Amazon remains confident in Project Kuiper’s potential to revolutionize global internet access.
The successful launch of Kuiper Atlas 1 signifies a pivotal moment in Amazon’s efforts to bridge the digital divide. As Project Kuiper progresses, it holds the promise of transforming internet accessibility, particularly in regions where connectivity has been a persistent challenge.
