Apple Inc. (AAPL.O) has increased the price of its flagship iPhone phone in Japan, which is struggling with a declining yen and increasing inflation, by over a fifth.
Apple’s website said that the entry-level iPhone 13 from the Cupertino, California-based firm now costs 117,800 yen ($870), up from 99,800 yen earlier.
The increased price of the iPhone, which dominates the Japanese smartphone market, comes as customers’ wallets are being stretched by price increases for everyday essentials, with the dollar up 18% versus the yen year to far.
After years of constant pricing for numerous things, such widespread price increases are a shift for the majority of Japanese people.
A request for comment from Apple was not immediately complied with.
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