Wagyu beef is highly sought after worldwide due to its flavour, softness, and renowned marbling. 2GR is a top exporters of highly coveted meat and owns one of the world’s most enormous Wagyu herds.
Adam Giles, CEO of Hancock Agriculture at 2GR Wagyu, said, “2GR’s vision is to be the leading Wagyu producer globally in this high-demand, high-value market.” “We consistently outperform the market and are expanding our herd to help meet these demands from the international market.”
In the fiscal year 2022, 2GR’s Wagyu exports increased by 336% and made about 61% of overall sales. In an unreliable global economy, 50% of those sales came from new markets, which is no minor accomplishment.
The years 2021–2022 were fantastic for 2GR, according to Giles. “It was a “perfect storm”” where superior quality in a brilliantly marketed 2GR Wagyu range blended with strategic groundwork developed over 18 months. As a result, we saw substantial export success. I can only express my gratitude to our excellent employees as a whole and, of course, to our board’s leadership for making this possible.
Growing exports to the UK, Europe, and the US west coast highlighted this impressive achievement. As its herd and production capacity naturally expand, more export markets will become active.
Exporting is challenging at first, according to Giles. With a fantastic workforce from paddock to plate, we are now exporting our amazing product to more than 18 nations, making us one of the top Wagyu producers and exporters in the globe.
Gina Rinehart, executive chairman of Hancock Prospecting, founded 2GR in 2016. Its Wagyu is reared on huge, immaculate paddocks in northern NSW and Queensland.
The production of high-quality beef is something that all of the employees employed by our organization are passionate about, according to Giles. “We work hard to foster a diverse, inclusive workplace and care for the health and wellbeing of our people.”
Modern selection methods used by 2GR have significantly elevated the grade of its meat. The best Wagyu beef is guaranteed through DNA testing, genomics, and premium genetics.
“Provenance is key in many of the markets in which we operate,” says one of our executives. Buyers pay special attention to and highly value traceability for lineage and genetics, according to Giles.
Diversification is important for 2GR Wagyu because “we limit our exposure by market,” he continues. Although there is a significant demand for our goods, we constantly keep an eye on the competition and any downturns in our core markets.
Giles is particularly eager to increase 2GR’s exposure throughout Europe. For 2GR to take advantage of any new prospects, he is anticipating good news on the Australia-United Kingdom FTA.
We believe that growing our markets in Europe, North America, and the United Kingdom is essential to success, he adds. These markets are aware of the 2GR Wagyu’s high quality and the environmental standards we uphold.
The Australian Export Awards are open to all exporters, according to Giles. He claims that the procedure gave him a chance to evaluate his company’s remarkable accomplishments.
The joint winner of the Australian Export Awards for Agribusiness, Food, and Beverages in 2022 is 2GR Wagyu. Giles views 2GR’s victory as a significant acknowledgement of the efforts made by numerous company personnel.
The dedication of Hancock Agriculture and our Executive Chairman, Mrs. Gina Rinehart, to the premium Wagyu brand and the larger agricultural business is attested to by this recognition.
