A pistachio-stuffed Kunafa chocolate bar from Dubai has sparked a global frenzy, leading to an unexpected shortage of pistachios and a steep rise in nut prices worldwide.
The chocolate, named “Can’t Get Knafeh of It”, was introduced in 2021 by boutique chocolatier FIX. Though it initially enjoyed modest success, it catapulted to international fame after a TikTok video showcasing the product went viral in December 2023. The video garnered over 120 million views, triggering a surge in demand for the decadent treat and its distinctive pistachio-flavored Kunafa filling.
With the bar gaining cult status, chocolatiers worldwide began producing their versions to meet soaring demand. However, this sudden boom has caused a severe pistachio supply crunch. According to a report by media, pistachio kernel prices have spiked from $7.65 per pound a year ago to approximately $10.30 now. Giles Hacking of nut trading company CG Hacking remarked, “The pistachio world is basically tapped out at the moment.”
Despite the rising costs, the popularity of Kunafa-inspired chocolates shows no signs of slowing. Premium brands like Lindt are selling their renditions at significantly higher prices, with one 145g bar retailing for £10 in the United Kingdom—more than double the price of standard offerings. Some retailers have even imposed purchase limits.
The shortage has been exacerbated by a poor pistachio harvest in the United States, the world’s largest supplier. While the 2024 crop yielded better quality nuts, the supply of shell-free pistachios, essential for chocolate making, remained limited. Iran, the second-largest exporter, reported a 40% increase in pistachio exports to the UAE over the past six months.
Meanwhile, FIX has expressed concern about counterfeit versions misleading customers. The company emphasized that its original bar remains exclusive to Dubai, sold for just two hours each day.
As demand continues to soar, chocolatiers globally are scrambling to secure enough pistachios to satisfy chocolate lovers’ cravings.
