The firm’s primary social network, Facebook, is proposing ways for users to keep up to five profiles, according to Meta Platforms Inc. This is a significant departure from the “true name” rule the company has upheld throughout its existence.
According to a statement from Meta, the product change will “enable consumers customise their experience depending on interests and relationships,” such as posting various types of content intended for family vs friends.
Each user must continue to have only one Facebook account, with their main profile continuing to use their real name, per company policy. After connecting into that account, users can view any other profiles they make.
The modification gives users official permission to partially conceal their identities on the largest social network in the world, keeping up with features provided by rivals like TikTok and Twitter as well as Meta‘s own photo and video program Instagram.
According to Meta’s statement, all profiles will continue to be subject to its policies prohibiting impersonation and other forms of false identity representation.
A spokesman for Meta said the business was testing the new strategy in a few nations, but she would not say which ones.
