Saudi Arabia is reportedly expanding access to alcohol for certain non-Muslim foreign residents, marking another step in its gradual loosening of long-standing social restrictions. According to people familiar with the matter, the kingdom is building two new liquor shops — one in the Red Sea port city of Jeddah and another in the eastern city of Dammam(also referred to as Dhahran by some sources).
These developments build on a significant change from earlier: Saudi Arabia’s first licensed alcohol store opened in Riyadh in early 2024, restricted initially to non-Muslim diplomats. Now, that outlet has reportedly begun serving non-Muslims holding Premium Residency — a special permit given to a select group of foreigners.
Sources say that a non-Muslim resident with Premium Residency recently bought alcohol from the Riyadh store, suggesting a shift in who is allowed inside. There has been no formal public announcement from the Saudi government on the matter, and officials have remained silent in response to media inquiries.
The planned stores reflect a broader reform agenda led by Crown Prince Mohammed bin Salman, aimed at modernizing Saudi Arabia and attracting global talent and investment through his Vision 2030 initiative. By widening alcohol access to a larger pool of foreigners, the move could make the kingdom a more appealing destination for highly skilled expatriates.
This policy evolution comes amid other recent social liberalization, including greater cultural openness and economic reforms. At the same time, it reflects the delicate balancing act Saudi leaders are undertaking — opening up in certain areas while preserving the country’s deeply rooted conservative and religious identity.
While these changes do not signal a blanket legalization of alcohol for all residents, they underscore a notable trend of gradual reform. As Saudi Arabia continues to evolve, its approach to alcohol — once strictly banned — appears to be quietly adapting to accommodate a changing demographic and economic landscape.
