The 2025 Cannes Film Market is proceeding with a sense of cautious optimism, despite the recent announcement by U.S. President Donald Trump proposing a 100% tariff on foreign-made films. This policy shift has introduced a layer of uncertainty among industry professionals, yet the market continues to thrive, drawing over 15,000 participants from more than 140 countries.
The United States remains the most represented country at the market, underscoring the enduring significance of international collaboration in the film industry. Despite initial shock, many attendees have adopted a “business-as-usual” approach, focusing on deal-making and networking opportunities.
Industry leaders have expressed concerns about the potential implications of the proposed tariffs. Julie Sisk, president of the American Pavilion, noted that while tariffs are expected to be discussed informally, no dedicated panels are scheduled.She emphasized the need for clarity on how these changes will impact the industry.
Cinthya Calderon of Berlin-based m-appeal described the announcement as a “momentary shock,” but observed that many are adopting a wait-and-see attitude. Rich Wolff, CEO of Breaking Glass Pictures, highlighted the hope that the U.S. government would provide support to domestic filmmakers, akin to incentives offered in the European Union and the UK.
The market’s resilience is further demonstrated by the continued success of independent films such as “The Brutalist” and “Anora,” which have garnered both commercial success and critical acclaim. Additionally, the rise of streaming platforms has sustained strong consumer demand for international content, suggesting that audience interest may transcend political developments.
As the Cannes Film Market continues through May 21, participants remain focused on fostering global partnerships and navigating the evolving landscape of the film industry. While uncertainties persist, the collective commitment to cinematic collaboration endures.
